Raising awareness for the Save the Children Campaign in East Africa

Donations Link: http://www.imgonnabeyourfriend.org

The devastating food crisis in Somalia and across East Africa is the worst in decades. Over 12 million people are affected -- many have no food, no water and have lost all their livestock. Millions of children face starvation if help is not delivered now. Save the Children and other aid agencies have launched a huge emergency response across the region and are on the ground delivering life-saving aid.

The 'I'm Gonna Be Your Friend' campaign supports Save the Children's appeal, helping raise funds for urgently needed food, water and medicine. This huge social media campaign has already unified the entertainment world, with over 150 of the world's most influential musicians, artists, sports stars and celebrities all posting details on the campaign to their Twitter and Facebook fans.

Follow on Twitter #beafriend

Icons, celebrities and artists across the world who have posted details include: Eminem, Lady Gaga, Jay Z, David Beckham, U2, Beyonce, The Rolling Stones, Muhammad Ali, Jennifer Lopez, Muse, Coldplay, Elton John, Black Eye Peas, Lewis Hamilton, Britney Spears, Bruno Mars, Robert Plant, Kanye West, Madonna, Cristiano Ronaldo, Justin Bieber, Brian May, Sting and Rihanna.

Hundreds of millions of Facebook and Twitter (#beafriend) fans have been able to view the short film created by award-winning director Kevin MacDonald from footage of East Africa, set to Bob Marley & The Wailers' 'High Tide or Low Tide'. 'High Tide or Low Tide' was specially chosen by the Marley family for the resonance of the single's lyrics, "I'm Gonna Be Your Friend", which form the title of the campaign and the message shared by friends across their social networks.

Rita Marley said, "Not one child should be denied food nor water. Not one child should suffer. Along with Save the Children, we must stand up together as friends to put a stop to this, to feed our children and to save their lives."

Justin Forsyth, CEO of Save the Children said, "Save the Children, along with other aid agencies, is already supporting families with food, water and medicines. But the crisis is getting worse by the day and millions of children are facing starvation. We can stop this happening. But we need to act now. Every day counts. Please help us by downloading this powerful single and let's stop this catastrophe getting any worse."

Please visit http://imgonnabeyourfriend.org for details about Save the Children and your donation.